530medialab Helps Raise Brand Awareness & Revenue For An Aftermarket Offroad Wheel & Rim Lifestyle Brand
Digital Marketing, Google Ads, Facebook Ads
Email Broadcasts, Online Contests
Although SOTA Offroad had very high brand awareness and strong market reputation among evangelized consumers it was just another wheel brand to the uninitiated. SOTA wanted to develop its Social Media exposure to protect its market share in the future by engaging a broader audience with the continued launch of new wheel types.
While the SOTA brand has been popular inside dealerships and retail stores for years, it has seen the rise of inferior products' market share and wanted to reclaim its rightful position.
SOTA and 530medialab saw an opportunity to engage whole new segments of Offroad Enthusiasts segmented by OEM (original equipment manufacturer). The strategy was to make SOTA and its wheel's Marketing and Advertising custom fit to each Make and Model type.
530ml analyzed existing data and audience insights, identified Ideal customer sets, and redeployed Digital Marketing & email initiatives.
The next step was to build channels to promote this information and continue to build a tribe of followers.
SOTA Offroad now has over 27K highly engaged Instagram followers, 141K+ Facebook Fans, and has seen an increase of 26% in organic and 57% in overall traffic to its website.
By better segmenting its Audiences and partnering with 530ml on a complete Digital Strategy, SOTA Offroad was positioned well enough to have received the 2018 SEMA Global Award at this past year's SEMA show in Las Vegas.