Transforming the digital presence to mirror the luxury eyewear brand by focusing on the conversion, engagement, and retention of customers.
MAGENTO + WORDPRESS with ERP Integration
530medialab needed to provide Oliver Peoples with a seamless experience for customers that maximized conversions without sacrificing the quintessential image built by retailers. Marketing channels were tasked with increasing conversions by maximizing on brand exposure from influencers and increasing the repurchase and retention of customers.
Oliver Peoples has large awareness in the fashion industry. It's countless celebrity influencers dramatically increased site traffic consistently. Sitewide changes not only capitalized on the traffic to convert but also developed organized audiences for customer retention and engagement.
• Development - Wordpress, Magento Enterprise & Custom Data Module
• SAP Integration
• Project Management
• Digital Marketing Strategy
• Acquisition & Retention Campaigns
• Marketing Creative
• Email Marketing