Refresh the Mastercraft.com web experience to digitally represent the superior quality of MasterCraft Boats while simultaneously improving the CMS for efficient backend management.
CodeIgniter Custom CMS
Leverage mobile-first responsive design, intuitive site navigation, powerful imagery and reduced cognitive material while optimizing site performance and SEO structure
The industry leading website, that has become the model for the boating world, has helped Mastercraft see a 12% increase in conversion rate.
• Creative - Sitemap, UX, UI
• Development - PHP with Codeigniter CMS
• Salesforce/Marketing Cloud Support
• Project Management