Combining multiple direct response product microsites into a single brand focused experience that shows the entire brand offering.
SHOPIFY PLUS with ERP Integration
InStyler needed a new eCommerce brand site for promoting & selling all of their products in a cohesive, singular platform.
This approach was a paradigm shift from the individual micro-sites that had been used to market specific products under a direct response model. The new site needed to incorporate a more traditional retail pricing structure, yet provide the brand with flexibility to run product and site wide promotions.
After understanding their eCommerce strategy, 530medialab made several platform recommendations, weighing the pros / cons of each with the client.
Shopify Plus was chosen and we began the process of working with their creative team to design a mobile-first responsive site. We developed a custom theme that was in line with their brand look/feel and helped transition their brand to a more traditional retail business.
Taking advantage of the features of Shopify Plus, we were able to write/create custom Gift With Purchase scripts in the cart and checkout and offer additional flexibility to create more customized promotions and offers.
• Design exploration
• Site Architecture
• UX Concepts and Wireframes
• Development - Shopify Plus with custom theme
• Custom NetSuite ERP Integration
• SEO Implementation
• Custom Landing Pages
• Project Management