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School Sucks

[school sucks]

 

Summer RULES
Whether you have been
spending the last couple of months:
sleeping in
lounging by the pool
wearing short shorts
BBQing pollo asada and elote
working on your thigh tan
getting through the 10 lbs of gifted zucchini from your neighbor’s garden
adding that solarium to your summer home
finally getting around to alphabetizing your LPs
TikToking
working on that 1975 VW Bus restoration your wife thinks is a total money pit
pitching 2 shutouts for your 3rd place co-ed softball team
hammocking hard
eating deep-fried butter balls from the county fair
pontooning out on the lakeAll of that awesome stuff has to come to an end
it’s time to go back to school
School SUCKS

 

What To Read

We get it. You are so, so busy. You simply do not have time to read anymore and if you did, you wouldn’t know where to start. No worries, fam, we have you covered.
  • Astronauts will bake cookies in space to see how they cook in zero gravity – (QZ.com)
  • Yelp is Screwing Over Restaurants By Quietly Replacing Their Phone Numbers – (VICE)
  • Jay Leno loves his Tesla: ‘There’s almost no reason to have a gas car’ – (CNBC)
  • Instagram Just Acknowledged It Has a Much Bigger Privacy Problem Than We Thought – (INC.com)
  • Quantum microphone counts particles of sound – (Stanford)
  • ‘Storm Area 51’ Founder Announces Alien Stock Festival – (HYPEBEAST)

What To Watch

The Golden Era of Television? What’s a Television?? Let’s all smash subscribe on our favorite YouTube’s channel and skip through commercials together.
Top 10 Best TikTok Challenges in July 2019 – (YouTube)

Peanut Butter Baby – Remix Compilation #2 – (YouTube)

Danny Trejo Rescues Boy Trapped in Car Following Crash – (YouTube)

Los Espookys – (HBO)

Blown Away (Season 1) Trailer | (Netflix)

Euphoria – (HBO)


What To Listen To

How cool are we at 530? We are so, so cool that not only have we already heard, saw live (twice), and gotten over that hot band you are totally into, but we were a huge influence on their sound.
Ariana Grande, Social House – boyfriend – (YouTube)

Lizzo: NPR Music Tiny Desk Concert – (YouTube)

St. Paul & The Broken Bones – A Change Is Gonna Come (Live at Sxsw 2014) – (Spotify)

Khruangbin Boiler Room London Live Set – (Soundcloud)

Bon Iver – i,i – (Spotify)

Rocksteady Essentials Apple Music Reggae – (Apple Music)


What To Eat

Everyone has their own tastes when it comes to nom nom at 530. Some of us like spicy, some like sweet, some like trying new things, and some just do not care at all and will stuff their silly little faces with whatever they can get their grubby little fingers on – you know who you are 😉
  • You Kanat Believe How Good These Turkish Chicken Wings Are – (SeriousEats)
  • No One Asked for This, But French’s Just Made Mustard Ice Cream – (Adweek)
  • Nissin Releases Game-Changing Nutritious Instant Ramen – (HYPEBEAST)
  • Beyond Meat comes to Subway in the form of a meatball – (Engadget)
  • Gucci Opens Fine Dining Restaurant – (Business of Fashion)
  • Olive Garden Has Finally Unveiled Its Magnum Opus: The Lifetime Pasta Pass – (Kitchn)

Like What You Just Read? Subscribe To 530medialab: The Newsletter

A monthly (mostly) dispatch that showcases what the crew over here at 530 deems influential in and around the media landscape.

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All kinds of awesome stuff has to come to an end now that it's time to go back to school. School SUCKS

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List of Places to Promote Your Website

You just launched your new website. It looks great. You emailed your contact list, told all your friends and colleagues about it – shared the url on Facebook and Instagram, but now you really want to get the word out. So what do you do?
One great way to get a good number of eyeballs on that sweet, sweet new website is to do a little bit of networking and outreach.
530medialab has put together a Power List of places to promote your new website.

Startup Directories & Websites

Subreddits

You just launched your new website. It looks great. You emailed your contact list, told all your friends and colleagues about it - shared the url on Facebook and Instagram, but now you really want to get the word out. So what do you do?

Blog Link

[change of address]

[change of address]

 

There are
2 kinds of people in this world.
Those that
hold the elevator door open
as they hear hurried footsteps approaching
and
those that
pull out their phone
and pretend to
check their email
as the elevator doors
quickly and
quietly close
just before
someone attempts to
hop on.

We’re neither
of the two.

We are always
the hurried
footsteps.
Don’t worry about us,
we’ll get
the next one.


 

What To Read

We get it. You are so, so busy. You simply do not have time to read anymore and if you did, you wouldn’t know where to start. No worries, fam, we have you covered.
  • Thousands of people have taken a Facebook pledge to storm Area 51 to ‘see them aliens’ – (CNN.com)
  • Amazon sells a $19,000 do-it-yourself tiny-home kit that takes only 2 days to build – (BusinessInsider.com)
  • Dear Google, I’m Blocking You From My Website – (bradleytaunt.com)
  • Firefox Will Give You a Fake Browsing History to Fool Advertisers – (VICE)
  • How to Understand the Universe When You’re Stuck Inside of It – (QuantaMagazine.org)
  • Police: Flushing drugs could create Alabama ‘meth-gators’ – (AL.com)

What To Watch

The Golden Era of Television? What’s a Television?? Let’s all smash subscribe on our favorite YouTube’s channel and skip through commercials together.
Coast Guard Dude Surfs a Narco-Sub Packed With Cocaine – (YouTube)

How Strip Clubs and Hip-Hop Fueled Atlanta’s Lemon-Pepper Wing Obsession – (YouTube)

Toy Story 4 Ever – (YouTube)

GameSpot @ CES 09: Tom Hanks Sony Intro – (YouTube)

Stranger Things 3 | Official Final Trailer | (Netflix)

THE GOLDFINCH – Official Trailer 1 – (YouTube)


What To Listen To

How cool are we at 530? We are so, so cool that not only have we already heard, saw live (twice), and gotten over that hot band you are totally into, but we were a huge influence on their sound.
Vitas 7th Element 2002 – (YouTube)

1998-10-16 – Daft Punk @ Headbangers – (Soundcloud)

Billie Eilish – bad guy (with Justin Bieber) – (YouTube)

Bon Iver – Jelmore – Official Lyric Video – (YouTube)

Khruangbin – Hasta El Cielo – Album sampler – (Soundcloud)

Willie Bobo – Uno Dos Tres 1-2-3 – (Spotify)


What To Eat

Everyone has their own tastes when it comes to nom nom at 530. Some of us like spicy, some like sweet, some like trying new things, and some just do not care at all and will stuff their silly little faces with whatever they can get their grubby little fingers on – you know who you are 😉
  • Homemade Pistachio Paste Opens Up a World of Pistachio Desserts – (SeriousEats.com)
  • You Should Make a Kombucha Float This Summer – (Skillet)
  • For the Easiest Al Pastor at Home, Put a Skewer in It – (Skillet)
  • Oreo Debuts Hot Chicken Wing and Wasabi Flavors – (Food & Wine)
  • ALERT: Many of Costco’s Kirkland Signature Products Are Available on Amazon – (Kitchn)
  • Japan’s Densuke Watermelon: The Worlds Most Expensive Watermelon Fetches Up To $4500! – (Favy)

Like What You Just Read? Subscribe To 530medialab: The Newsletter

A monthly (mostly) dispatch that showcases what the crew over here at 530 deems influential in and around the media landscape.

* indicates required

A showcase of what the crew over here at 530medialab deems influential in and around the media landscape. What to Read. What To Watch. What To Listen To. What To Eat

Blog Link

Ugggg, June Gloom

Ugggg, June Gloom

Sunny Summers
are for silly suckers,
out-of-touch optimists,
and all-day-long day dreamers.
In California,
Summer starts
when it wants to;
and it wants to start
in July.
Out-of-towners,
from fly-over states
and the East Coast
come out here in June
looking for sunny rays,
but all they get are
cold, cold glares from the locals.
Put your pasty thighs away
and dig into
this Newsletter’s links.


 

What To Read

Like cold water to a thirsty soul, so is good news from a far country. Take a look below to learn about stuff you didn’t even know you wanted to know about – expand you mind, man.
  • The Design Industry Needs to Take a Stand Against Free Pitching – (aiga.org)
  • 20 CDs curated by Steve Jobs & the iPod team – (nobi.com)
  • ‘MissionRacer’: How Amazon turned the tedium of warehouse work into a game – (Washington Post)
  • Streetwear is what happens to fashion when consumers start dictating the terms – (Quartzy)
  • What the Hell Was That  ‘S’ Thing Everyone Drew in School? – (VICE)
  • Quiksilver’s Role in the Creation of Streetwear and the Future of Sustainable Fashion – (Highsnobiety)

 

What To Watch

The Golden Era of Television? What’s a Television?? Let’s all subscribe to our favorite YouTube Influencer’s channel, add The Office to our Netflix cue, and skip through commercials together.
  • ONCE UPON A TIME IN HOLLYWOOD – Official Trailer (HD) – (YouTube)
  • The Lion King 2 – Not One Of Us (English) – (YouTube)
  • Kanye West Styles Dave | My Next Guest Needs No Introduction With David Letterman | Netflix – (YouTube)
  • THE GOLDFINCH – Official Trailer 1 – (YouTube)
  • Free Sticker #35 – 530media Lab (SASE) – (YouTube)
  • Still Ill: 25 Years of ‘Ill Communication’ by the Beastie Boys – (YouTube)

 

What To Listen To

How cool are we at 530? We are so, so cool that not only have we already heard, saw live (twice), and gotten over that hot band you are totally into, but we were a huge influence on their sound.
  • Peggy Gou – Starry Night – (YouTube)
  • Skepta – ‘Greaze Mode’ ft. Nafe Smallz (Official Video)  – (YouTube)
  • Young Jesus – Green – (Soundcloud)
  • ROSALÍA – Aute Cuture (Official Video) – (YouTube)
  • Lana Del Rey – Doin’ Time – (Spotify)
  • Prince, Tom Petty, Steve Winwood, Jeff Lynne and others — “While My Guitar Gently Weeps” – (YouTube)

Like What You Just Read? Subscribe To 530medialab: The Newsletter

A monthly (mostly) dispatch that showcases what the crew over here at 530 deems influential in and around the media landscape.

* indicates required

Sunny Summers are for silly suckers, out-of-touch optimists, and all-day-long day dreamers. In California, Summer starts when it wants to; and it wants to start in July. Out-of-towners, from fly-over states and the East Coast come out here in June looking for sunny rays, but all they get are cold, cold glares from the locals. Put your pasty thighs away and dig into this Newsletter's links.

Blog Link

Virtual Hug? Why Not, It’s Friday

Virtual Hug? Why Not, It’s Friday

Go ahead.
Do it,
take just one bite
(or ten).
Stuff your silly little face.
We both know you were right
and you deserve to feel the way you do.
Get into it,
treat yourself,
don’t over think it.
It’s better if it goes
straight to your thighs,
rather than straight to
your heart.


What To Read

Extra, extra! Read all about it! Read about just how extra we can be, and how impossible it is to be so sure we aren’t just living in a real life version of Page Six.
  • How This Entrepreneur Plans to Bring Down Big Pizza – (inc.com)
  • Here’s What You Need To Know About Those CGI Influencers Invading Your Feed – (Mashable)
  • A Definitive Ranking of Almost Every Flavor of Mountain Dew – (VICE)
  • Jack Dorsey Is Gwyneth Paltrow for Silicon Valley – (New York Times)
  • Cooper Hefner’s new media venture is ‘Fifty Shades’ meets BuzzFeed – (CNN)
  • A High School Principal Put a Laundromat in His School. It’s a Customer Success Lesson You Shouldn’t Miss – (inc.com)

What To Watch

Reading is for nerds, squares, and elites. Eat the rich and keep your eyeballs filled with 530 visual goodies. Cord cutters cut cords and couch potatoes sit and spud out – let’s spud out!
  • The Real Story of Wu-Tang Clan’s 25-Year Career Is Finally Being Told in a New Showtime Series – (VICE)
  • 17 year olds dial a rotary phone – (YouTube)
  • Taron Egerton – Rocket Man (Official Video) – (YouTube)
  • Shuudan Koudou Is the Japanese Art of Synchronized Precision Walking – (Kottke.org)
  • Flinch | Netflix Official Site – (Netflix)
  • 12 Office Pranks That Totally Flummoxed Dwight Schrute | The Office – (YouTube)

What To Listen To

“Selling out” is a common idiomatic pejorative expression for the compromising of a person’s integrity, morality, authenticity, or principles in exchange for personal gain, such as money. Not sure how 530 will profit from these recommendations, but we will sure as hell try.
  • MorMor – Pass The Hours(Spotify)
  • YG – Go Loko ft. Tyga, Jon Z  – (YouTube)
  • Tycho – Pink & Blue – (Soundcloud)
  • Mogul [Podcast] – (Gimlet Media)
  • 530medialab: The Podcast #009 – Warpaint (530medialab)
  • Iron & Wine, Calexico – Midnight Sun – (Spotify)

Like What You Just Read? Subscribe To 530medialab: The Newsletter

A monthly (mostly) dispatch that showcases what the crew over here at 530 deems influential in and around the media landscape.

* indicates required

Go ahead. Do it, take just one bite (or ten). Stuff your silly little face. We both know you were right and you deserve to feel the way you do. Get into it, treat yourself, don't over think it. It's better if it goes straight to your thighs, rather than straight to your heart.

Blog Link

Mailchimp and Shopify Breakup Solution – Klaviyo

MailChimp removed their Shopify integration for all new accounts some time ago, and started phasing out the integration for all existing accounts beginning on May 12.

What???

That means that all your Shopify customer data, popups, and dynamic products will no longer be automagically connected and synced between the two platforms.

MailChimp has provided some (limited) options for their users to ensure that customer and product data remains integrated.

The options:

  1. Use a third-party app
  2. Import customer data manually
  3. Use custom code to activate certain features (pop-ups and retargeting ads)

For more information on those options are located >> here.

While MailChimp is a great platform for those just getting started with email marketing and automation, Klayvio is the platform that the pros use – and you should too. Klaviyo is a powerful yet straightforward email, automation and marketing platform that makes it simple and convenient to create personalized emails that speak directly to your customers and drive tons of sales.

Klaviyo was created by data scientists and engineers (nerds), but built for eCommerce businesses and digital marketers. Transactions, Conversions, and Sales are the key metrics – not just opens and clicks. Creating beautiful and functional emails is simple and intuitive, with little or no HTML knowledge needed.

Some of the key features and benefits of Klaviyo include:

  • Easy Integration With Major Ecommerce PlatformsKlaviyo easily integrates with Magento, WooCommerceShopify, Bigcommerce, Amazon. It also integrates with tools like POS systems, CRM platforms, payment software, Rewards programs, help desk software, etc..

  • Major Segmentation – Automatic segment creation and dynamic management allows you to send more personalized messages and save time.

  • Automation With Tons Of Triggers – Create automated email Flows for numerous customer actions (or inaction) and customer milestones.

  • Tons of Templates and Design Tools – Several automated email templates come standard with every new Klaviyo account. Tweaking templates or designing your own (or getting help from an Agency :0) is easy with drag-and-drop functionality.

  • Transaction and ROI Metrics – Get real data; like transaction and sales data, which is the focus of Klaviyo’s reporting and analytics.

  • Flexible Pricing Structure – Pay based on the contacts in your list; not for extra advanced features .

We’re big fans of Klaviyo over here at 530medialab and highly recommend that any Shopify or WooCommerce Business use this automation and segmentation platform, even if the MailChimp / Shopify breakup doesn’t hurt you.

If you’d like to learn more about getting started on Klaviyo, connect with us today.

And if you’re a current MailChimp user who’s not ready to make the switch, be sure to find a workaround NOW!

MailChimp removed their Shopify integration for all new accounts some time ago, and started phasing out the integration for all existing accounts beginning on May 12. What??? That means that all your Shopify customer data, popups, and dynamic products will no longer be automagically connected and synced between the two platforms.

Blog Link

Mayday – May Day – M’aider

Mayday – May Day – M’aider

“If suddenly
the whole workers
of the whole world
disappear
then the whole world will stop!
Let us all
realize this
and let us celebrate
the workers –
these great people
who make our world move!”
― Mehmet Murat ildan

“If you’ve got time to lean,
you’ve got time to clean.”
― Ray Kroc

“Work Now, Sleep Later”
― 530medialab


What To Read

Is this the real life? Is this just fantasy? Both?
Let these little links take you to the truth – beware, it’s pretty heavy out there…
  • How Rated Rookie, Baseball’s Favorite Logo, Stood the Test of Time – (eyeondesign)
  • The Instagram Aesthetic Is Over – (The Atlantic)
  • Accenture sued over website redesign so bad it Hertz: Car hire biz demands $32m+ for ‘defective’ cyber-revamp – (The Register)
  • Nike Moves to Trademark the Term “Footware” – (HYPEBEAST)
  • I Sell Onions on the Internet – (Deep South Ventures)
  • The hipster effect: Why anti-conformists always end up looking the same – (MIT Technology Review)

What To Watch

Reading is for nerds, squares, and elites. Eat the rich and keep your eyeballs filled with 530 visual goodies. Cord cutters cut cords and couch potatoes sit and spud out – let’s spud out!
  • Lil Dicky – Earth (Official Music Video) – (YouTube)
  • Would You Eat Apple Pie with Bacon? | Real vs Soda Challenge #2 – (YouTube)
  • Charlie bit my finger – again ! – (YouTube)
  • BLACKkKLANSMAN Trailer (2018) – (YouTube)
  • Treehouse Masters – (Animal Planet)
  • GEOSTORM – OFFICIAL TRAILER 2 [HD] – (YouTube)

What To Listen To

Music has Charms to sooth a savage Breast,
To soften Rocks, or bend a knotted Oak. Great, thanks Congreve; you might have spelled that wrong. Listen to the 530ml music preferences…full to the brim with bad taste.
  • Tech & Society with Mark Zuckerberg [Podcast] – (Spotify)
  • WORLDS – Good Shit  – (Soundcloud)
  • Mick Jenkins Presents “The Water[s]” – (Soundcloud)
  • Fugazi – Waiting Room – (YouTube)
  • MF DOOM Operation: Doomsday [1999] [Full Album] – (YouTube)
  • Hockey Dad cover Macy Gray ‘I Try’ Ft. Hatchie for Like A Version – (YouTube)

Like Podcasts??
You Should Listen To >>  530:The Podcast

If suddenly the whole workers of the whole world disappear then the whole world will stop! Let us all realize this and let us celebrate the workers - these great people who make our world move!” ― Mehmet Murat ildan ... "If you've got time to lean, you've got time to clean." ― Ray Kroc ... "Work Now, Sleep Later" ― 530medialab

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Things Come In Pairs

 Things Come In Pairs

Death & Taxes, Work & Life, Peanut Butter & Jelly
Rick & Morty, Slow & Low
Mac & Cheese, Slip & Slide, Cheech & Chong
Cops & Robbers, Burgers & Dogs
Guys & Dolls, Rock & Roll, Birds & Bees
War & Peace, Siskel & Ebert
Sonny & Cher, Locked & Loaded, Trucks & Trains
Dinner & A Movie, KCi & JoJo
Arts & Entertainment, Stockton & Malone, Musso & Frank

Things come in pairs;
good,
bad,
or otherwise.
..
2 Newsletters
from 530medialab
in 1 Month?
…..
Don’t be shy
reply
& let us know if
that’s a good thing or not


What To Read

So much news, too much news; all around us at all times – all day. FAKE and REAL NEWS. What’s news to you may not be news to us at all; and vice versa… but really, what even is news at all?
  • How Banksy Authenticates His Work – (RepRage)
  • The Great Sriracha Battle Is Coming to America – (Bloomberg)
  • Follow the Path of Least Resistance: An Oral History of ‘Office Space’ – (The Ringer)
  • How A.S.M.R. Became a Sensation – (New York Times)
  • Water Under the Bridge – New Logo and Identity for Pete Buttigieg by Hyperakt Reviewed –(underconsideration)
  • AI developed a whole new sport – (engadget)

What To Watch

Empty eyeballs are the worst kind of eyeballs; keep your eyeballs filled with 530 visual goodies. Cord cutters cut cords and couch potatoes sit and spud out – let’s spud out!
  • Homecoming: A Film By Beyoncé | Official Trailer | Netflix – (YouTube)
  • POKÉMON Detective Pikachu – Official Trailer 2 – (YouTube)
  • I Wore Wide-Leg Raver Pants for One Week to See How People Would Treat Me – (VICE)
  • Bill Murray Recalls Caddies as Golf’s Unsung Heroes in ‘Loopers’ Doc Trailer – (The Wrap)
  • Bill & Ted 3: Face the Music Announcement – (YouTube)
  • Euphoria | Starring Zendaya & More | Coming Soon to HBO – (HBO)

What To Listen To

Singles, LPs, Comps – all have their place in the world, but what if your world is filled with bad taste? Enter the 530ml music preferences…full to the brim with bad taste.
  • Shamir – On The Regular [Official HD Video] – (YouTube)
  • Caroline Rose Recommends Her Top Makeout Albums | HI-FIVES | Vinyl Me, Please  –(YouTube)
  • Purple Ribbon All-Stars – Kryptonite (I’m On It) – (YouTube)
  • Motley Crue – Tommy Lee Spinning Drum Solo – 10-15-1987- Tacoma, Wa – (YouTube)
  • Seasonal Regression – Dangerous Optimism – Single – (Apple Music)
  • Dead Kennedys – Nazi Punks Fuck Off (in studio) – (YouTube)

Like Podcasts??
You Should Listen To >>  530:The Podcast

Death & Taxes, Work & Life, Peanut Butter & Jelly Rick & Morty, Slow & Low Mac & Cheese, Slip & Slide, Cheech & Chong Cops & Robbers, Burgers & Dogs Guys & Dolls, Rock & Roll, Birds & Bees War & Peace, Siskel & Ebert Sonny & Cher, Locked & Loaded, Trucks & Trains Dinner & A Movie, KCi & JoJo Arts & Entertainment, Stockton & Malone, Musso & Frank ... Things come in pairs; good, bad, or otherwise.

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530medialab: The Newsletter #0401

Vote Fools 2019

 

One day
is simply
not enough
……
One day
to pull pranks,
to fake it,
to be mischievous,
to completely misbehave
is
simply
not
enough
………….
530medialab
believes in
being a fool
all
year
long
….
Join Us
Vote Fools 2019


What To Read

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So much news, too much news; all around us at all times – all day. FAKE and REAL NEWS. What’s news to you may not be news to us at all; and vice versa… but really, what even is news at all?
  • The Great Lost Dead Archive – (GQ)
  • Vans Memorializes David Bowie With Collaborative Collection – (HYPEBEAST)
  • Drunk shopping is a $45B industry. Here’s what people are buying – (TheHustle)
  • GauGAN Turns Doodles into Stunning, Realistic Landscapes – (NVIDIA Blog)
  • The government’s strange, decade-long quest to seize a logo – (VICE)
  • Splendid Vintage Snaps Of Young Girls With Very Big Hair In The 1980s – (DesignYourTrust)

What To Watch

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Empty eyeballs are the worst kind of eyeballs; keep your eyeballs filled with 530 visual goodies. Cord cutters cut cords and couch potatoes sit and spud out – let’s spud out!
  • Toy Story 4 – (YouTube)
  • How To Speak GenZ – (YouTube)
  • ‘The Dropout’ Part 1: Where ex-Theranos CEO Elizabeth Holmes got her start – (YouTube)
  • Apple Special Event. March 25, 2019 – (apple)
  • STRAIGHT RAZOR: Warm up piece to build out a straight razor piece – (LinkedIn)
  • BEL-AIR Starring Jerry Madison as Will Smith – (Vimeo)

What To Listen To

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Singles, LPs, Comps – all have their place in the world, but what if your world is filled with bad taste? Enter the 530ml music preferences…full to the brim with bad taste.
  • Lost in the Middle of Nowhere (feat. Becky G) (Spanish Remix) (Official Music Video) – (YouTube)
  • Lil Nas X – Old Town Road (I Got The Horses In The Back)  – (YouTube)
  • The Notorious B.I.G. – “Sky’s The Limit”- (YouTube)
  • Iron & Wine – Father Mountain – (Spotify)
  • Jenny Lewis – On The Line – (Spotify)
  • ALASKALASKA – Bitter Winter – (Soundcloud)

Like Podcasts??
You Should Listen To >>  530:The Podcast

One day is simply not enough ...... One day to pull pranks, to fake it, to be mischievous, to completely misbehave is simply not enough ............. 530medialab believes in being a fool all year long .... Join Us Vote Fools 2019

Blog Link

Nick’s Corner #001 – The Living Room

Editor’s Note: Nick’s Corner is a look into the inner workings, creative processes, and extra passions of the crew at 530medialab. For what is a lab without experiments?

….

Let’s be honest with ourselves for just a moment.

We live in a society where Web Designers, Web Developers, Coders, Graphic Designers, Media Professionals, Social Media Gurus, Digital Marketers, Growth Hackers, “Storytellers,” and other “Creatives” are a dime a dozen.

With websites like fiverr, upwork, and even Craigslist available for the un-savvy business owner to find someone to throw together a Facebook Campaign, create a badass logo, or even build you a WordPress site for only $200 it has become more and more difficult to separate the good from the bad. 

What effectively sets apart a home-grown agency from others is the effort, the quality, and above all else the passion for aesthetic.

 

In this post I wanted to share a little bit of insight into some of the cool projects that we’ve worked on to help tell the story, and convey the feeling of 530medialab’s Brand, more than a business card ever could.

The Living Room

To kick off 2019, we set out to redesign the 530medialab website with a dark, 1960’s space race-esque vibe.

I wanted to make a video that truly encapsulates the time, the place and the feeling of the void.

With that said, I may have overdone it a bit – we couldn’t quite figure out what to do with the end result; other than this blog post.

 

Conceptualizing:

  1. I had the scene in my head and knew exactly what I wanted
  2. I just needed to figure out what materials I was going to use.
  3. I set out to 3D print all of the furniture
  4. Very quickly found that scaling everything just right was tedious, and too time-consuming to allow for error.
  5. I ended up opting to just print the astronaut helmet and television and see if I could source the rest.

 

The Prints:

  

  1. The television was designed to hold a Raspberry Pi, along with a 3.2” touch screen display.
  2. Using Raspbian and VLC media player, we could play some of the 530medialab space propaganda videos with ease.
  3. This is something that could have been added in post, but for this particular project, I felt that it wouldn’t bring the life-like quality I was after.
  4. After the TV and helmet were finished printing, I painted both of them using an airbrush/model paint.
  5. For the finer details like the dial and the brim of the helmet, I used a thin paintbrush and acrylics.
  6. Using black foam board, I began to construct the walls, floor, and ceiling of the living room.

 

With the original plans to print all of the furniture gone out the window, I needed to figure out how to get furniture that not only matched the vibe but was also scaled to size properly.

I thought about using the furniture available from the American Girl doll line but quickly found that it was far outside of budget for this project and also a tad too large making it throw off the perspective.

I ended up finding a complete set meant for a smaller, country-themed dollhouse for a total of $20 (after a promo code) made by a company called “Mayberry Street Miniatures.

A steal compared to the $100+ that American Girl wanted for just a single couch.

I did a little more digging and found that they also offered things like a small Tiffany lamp and stand-alone window frames so I snagged both.

Since the window frame was just raw wood, it required some painting but after a quick blast of brown, it was good to go.

To get the Tiffany lamp to light up, I used a 2 cell LiPo battery, which can be found at any local RC hobby shop.

 

To create the wood floor, I bought some paneling from The Home Depot and cut it down to size.

After setting up everything that I had, the living room still didn’t seem filled out enough so I searched to see if Mayberry carried miniature rugs.

They did…

But didn’t have exactly what I was looking for.

I ended up finding a mouse pad on Amazon that was designed to look like an old, Oriental rug.

It still wasn’t quite enough so I found a 2.5” picture frame and printed the 530 “JOIN US” poster and hot glued it on the wall to the right of the television.

Filming:
Now that the scene was completed, it was time to start some filming.

I wanted it to be dark and stormy so to accomplish that, I used an external camera flash to simulate lightning through the window.

This required getting another foam board to place just outside of the window so the light bounced back inside and reflected on the furniture.

After some quick color correction in Adobe Premiere, it was good to go.

Audio:
The audio needed to be crafted to fit the environment specifically so I used multiple sound layers, some of which were:

  • – Street sounds of New York
  • Rain and thunder
  • Audio from the propaganda video
  • Audio of a NY city subway station

These were all placed on separate tracks to control the level and stereo panning of each.

 

Final Product:

 

Thanks for reading and I hope you enjoyed this as much as I had fun making it. 

-Nicholas McCarthy

 

Let's be honest with ourselves for just a moment. We live in a society where Web Designers, Web Developers, Coders, Graphic Designers, Media Professionals, Social Media Gurus, Digital Marketers, Growth Hackers, "Storytellers," and other "Creatives" are a dime a dozen.

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530medialab Competes (Poorly) In The First Annual American Advertising Federation Dodgeball Tournament

Orange County, California is filled with many different types of Digital Agencies. A quick search on Google for “marketing agency orange county ca” returns About 903 results in (0.50 seconds). There are Creative Agencies that focus on the Automotive space, Website Development Agencies that are experts in the Medical Field, SEO Agencies that deal mostly in Real Estate, and Experiential Agencies that help Local Businesses with Events and Activations.

The one thing all of these Orange County Marketing Agencies have in common with each other is that they hate losing out on accounts that should have gone to them and would love the opportunity to get back at those Agencies of Record. This year The First Annual American Advertising Federation Dodgeball Tournament gave those scorned Agencies the opportunity to take out all of their pent up frustrations out on some fellow Devs, Creatives, and Account Managers.


530medialab decided to enter into the Tournament with a balanced team; comprised of some Creative, Marketing, and Development Team Members.

Before we actually got out there and hit the field, we decided to hold a couple of Dodgeball Practices at 530 Headquarters.

530medialab Practice

530medialab Practice


After a couple of weeks of Friday 530 Dodgeball Practices it was time for the big day. The First Annual American Advertising Federation Dodgeball Tournament was being held near Downtown Santa Ana on a Friday evening. Before we stepped on the field, the 530 Crew needed to calm our nerves a bit.

530medialab Barcade Pregame

The 530medialab Dodgeball Team stopped in at Mission Control, a Barcade located in the McFadden Public Market, for a little Pre-game.


After a few pints, pinball, and pointers on the best way to dodge a ball the 530 Team stumbled over to The First Annual American Advertising Federation Dodgeball Tournament. Here are a few pictures of the Crew, overconfidently smiling, before they got absolutely demolished.

530medialab Dodgeball Team 2019

530medialab Dodgeball Team Stretching

There was a total of 20 Teams representing Agencies from all throughout Orange County. Each team was guaranteed at the very least 3 games in the Tournament, with an elimination and playoff round.

530medialab Dodgeball Team

530medialab Dodgeball Team

530medialab came out swinging and really held their own for the first few matches. With great play from a large percentage of the 530medialab Dodgeball Team, and great effort from the rest, they were able to complete the required 3 games without serious injury.

530medialb Dodgeball Team

530medialb Dodgeball Team

The 530medialab Dodgeball Team Came Away With A Perfect Record:

0 – 3


 

With great play from a large percentage of the 530medialab Dodgeball Team, and great effort from the rest, they were able to complete the required 3 games without serious injury.

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7 Must-Attend Ecommerce Conferences in 2019 [Part 1]

Year after year there is nothing that gives an eCommerce Business Owner, Employee, or Marketing Agency Partner a better opportunity for networking, discovering new products, and learning about the latest technologies, trends and strategies than an eCommerce Conference.

Good News! 2019 is full of them.

Everywhere from Atlanta and Fort Lauderdale, to Vegas and L.A. there are ballrooms and convention halls ready to help those interested in eCommerce learn, grow and expand their knowledge in the next coming months.

530medialab is a huge fan of these eCommerce Conferences and we have compiled a list to help you plan for 2019.


The 7 Best Ecommerce Conferences in 2019

1. eTail West

When: February 19-22, 2019
Where: Palm Springs, California
Featuring Speakers From: Kohl’s, Zazzle, Stitch Fix, DSW, Nordstrom

With more than 3,000 attendees and speakers from a bunch of the nation’s hottest retailers, eTail is one of the premier networking events for those in the eCommerce Industry.

Brochure reads, “With disruptive content, unique session formats and a focus on retail tech, eTail is designed to help you achieve omnichannel excellence and drive profits.

Session topics include globalization, customer acquisition, conversion optimization, AI, customer engagement, social media, digital marketing and more.


2. Traffic & Conversion Summit

When: February 25-27, 2019
Where: San Diego, CA
Featured Speakers: J.J. Virgin, Frank Kern, Jeff Walker

If you want more sales from your website, digital advertising or social media efforts, the Traffic and Conversion Summit is a great place to start. Last year’s event saw more than 5,000 attendees from 53 countries.
One of the largest conferences in the country, so expect it to be equally as well attended this year.


3. ShopTalk

When: March 3-6, 2019
Where: Las Vegas, Nevada
Featuring Speakers From: Nordstrom, Crate and Barrel,Barney’s, DHL, Pinterest, eBay, Walmart

It’s been dubbed “Retail’s Best Show” and ShopTalk is a must-attend for any retailer or merchant — online or not. More than 8,000 people from 3,000 companies are expected to attend this four-day event, which takes place at the Venetian in Vegas. Topics covered will include checkout and payment experiences, fulfillment, logistics, company culture and more. Did we also mention that it is in Vegas??


4. eCommerce Innovation Summit

When: March 20-21, 2019
Where: San Francisco, CA
Featuring Speakers From: Gap, Macy’s, Ebay, Le Tote, Conde Nast

The Innovation Summit is targeted to eCommerce decision makers with the goal of “optimizing your eCommerce strategy.” For those making the decisions (both financial & strategic) for America’s biggest online businesses this is a MUST. Topics include SEO, payments, branding, data science, content marketing, AI, and a bunch more.


5. The Social Shake-up

When: May 7-9, 2018
Where: Atlanta, Georgia
Featuring Speakers From: TOMS, Facebook, IBM, LEGO, Twitter

If you are looking to leverage social media a bit better or you want to turn more social followers into customers, then The Social Shake-up might be for you. Some of the topics to be covered: SEO, crisis management, Instagram marketing, analytics, Twitter branding, social storytelling and brand evangelism. There’s your typical awards ceremony, networking events, and associated webinars — all down in Hotlanta.


6. Imagine 2019

When: May 13-15, 2019
Where: Las Vegas, Nevada
Featuring Speakers From: Magento, Forrester, PayPal, Amazon, Pittsburgh Steelers

Hosted by 530medialab favorite Magento, it doesn’t get more ecommerce-focused than this. With more than 150 speakers and 100 unique sessions, it’s as comprehensive a eCommerce Conference as they come. Over 3,000 attendees from 50 different countries will have the opportunity to learn about mobile development, payments, email marketing, data insights and more. You can also get your Magento certification exams on site – super-plus.


7. B2B Online

When: May 14-16, 2019
Where: Chicago, Illinois
Featuring Speakers From: HP, Siemens, Dell

B2B Online is designed for executives in the manufacturing and distribution arms of online retail  — those in charge of marketing, eCommerce strategy and more. The conference aims to bring executives together “to develop the tools they need to power innovative, future-looking omni-channel experiences.”

This is by no means a definitive 2019 eCommerce conference list – PART 2 coming later this year – but these one’s stood out to us in their own ways. Considering the list of annual conferences is so immense, and many for the second half of the year have yet to be announced, we’ll be sure to update it as we see any new one’s listed.


Are You an eCommerce Brand Looking To Take Your Business Into Your Own Hands?

Do you sell products online?

530medilab Builds eCommerce Empires For Lifestyle Brands
Web Development
Digital Marketing
Creative Design

 

“We are recognized as a top E-Commerce Design & Development Company on DesignRush”

Year after year there is nothing that gives an eCommerce Business Owner, Employee, or Marketing Agency Partner a better opportunity for networking, discovering new products, and learning about the latest technologies, trends and strategies than an eCommerce Conference.

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GET OUTSIDE: HIKING MT. BALDY

This is the first in a series of activities we here at 530 do to get a break from the grind, re-focus and find inspiration outdoors. This time we’ll touch on hiking, maybe next we’ll turn to kayaking or biking, who knows, we work a lot.

tiny flowers growing on Mt. Baldy just below summit

 

Mt Baldy Hike:

Ok, so you’ve done the Runyon Canyon thing, welcome to LA. Now put your shirt back on (bro) and take off those Crossfit socks – it’s time for something a bit more adventurous.

At the southern end of the San Gabriel range (those mountains you stare at while sitting on the freeway) is Mt. Baldy, a tall peak standing 10,000 feet above the city (Mount San Antonio officially). This formidable challenge is the highest point in Los Angeles County and is a great quick trip to get some time away from the hustle below. It’s a bit more than an hour to the trailhead at Manker Flats from basically anywhere in LA, the last bit being a moderately winding road. Although parking is plentiful, you will need an Adventure Pass for your car. If you don’t have one already, they are available for purchase at the ranger station on your way up.

heading up thru the forest on Ski Hut Trail

 

While there are many routes to the summit, we recommend ascending the shorter but steep “Ski Hut Trail” for its general aesthetic and physical challenge. You can return the way you came or complete the loop by descending the ominous sounding “Devil’s Backbone Trail.” This direction has a small traverse with big drops on both sides, but you also have the option to take a ski lift back if your knees have had enough downhill.

manzanita coming back to life in late spring

 

The hike itself climbs rapidly from thick forest thru the sparse alpine until you finally reach a lunar-like summit. Views extend past Downtown LA to the ocean westerly and into the vast Mojave to the east. As you hike you’ll start to feel the effects of the thin air and the last half mile slog up the summit plateau is brutal, but the discomfort quickly fades once standing on the summit triumphant (bring a victory beer). Be sure to get an early start to increase your chances of seeing wildlife and avoid the crowds. The hike will take you 3-6 hours depending on your fitness level and how many pics you take along the way.

summit with full snow coverage early last winter

 

While this is a very common trail, you can get yourself into trouble if you’re not prepared. Make sure you’ve done a bit of research on weather conditions for the day and have an understanding of the Ten Essentials. While the terrain isn’t especially dangerous and most people get away with running or light hiker shoes, winter conditions can be hazardous without proper mountaineering skills. Finally, make sure you plan ahead and bring enough water for a full-day hike, there is limited cell coverage and rescue is costly and possibly hours away.

 

Resources

Mt. Baldy Visitor Center
Manker Flats
National Weather Service
Ten Essentials
Trip Report
Leave No Trace

Taking a break from the grind to re-focus and find inspiration outdoors.

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PRINT HOARDING: RAY GUN PUBLISHING

If you have been following our social media over the last year you may have seen the ongoing series hashtagged #PrintHoarding, where we showcase all the collected books, magazines, stickers and other printed materials that have inspired us (and overloaded our bookcases) for the last 20 years. Previously we have featured Lowdown Magazine – The skateboard, surf, graffiti, and lifestyle magazine out of Berlin and Hot Lava the short lived SoCal lifestyle magazine published by the Black Flys. For our very first website version of “Print Hoarding” we decided to bring out the big guns and dust off our massive collection from Ray Gun Publishing, including Ray Gun magazine and sister publications Bikini and huH.

RAY GUN:

Coming from the popular music magazine Creem, Publisher Marvin Scott Jarrett premiered Ray Gun magazine in 1992 and ran through 2000. Although it had a fairly short run it had massive impact on alternative and indie music, graphic design and typography. Originally art directed by ’90s design hero David Carson and featuring original fonts and illustrations from the best in the business, Ray Gun had no rules or boundaries allowing for both an amazing and at times frustrating reading experience. Nevertheless, Ray Gun was a big deal for the 530 creative team by inspiring us to push our own creative boundaries and ways of communicating visually.

 

Pile of Ray Gun magazines

Cutting up and hiding article titles

Cutting up and hiding article titles was the norm for Ray Gun.

Ray Gun "Style" section

Ray Gun‘s “Style” section was the perfect marriage of high-concept fashion photography and graphic design.

Ray Gun Magazine spread

Ray Gun Big in Japan” issue

The infamous “Big in Japan” issue was printed back to front causing much chaos on American newsstands.

Ray Gun Prodigy spread

running graphics over text was very controversial

Believe it or not but back in the ’90s messing with the standard column widths and running graphics over text was very controversial.

No page numbers ever – you’re on your own.

No page numbers ever – you’re on your own.

This photo of Tricky taken from a video next to cut-up and photocopied text is everything ’90s design.

BIKINI:

Launched as a “More edgy and radical alternative to Playboy”, Bikini magazine featured interviews with indie movie actors, comedians and action sports athletes, reviews of fast food restaurants and gonzo style reporting from a young unknown by the name of Johnny Knoxville.

’m not sure what was the better read, the monthly movie reviews from Dave Navarro and his brother (which never had much to do with the movie) or Arty Nelson’s glorious fast food reviews.

A pre “Jackass” Johnny Knoxville had a regular monthly feature – here the editors send him to Vegas to see if he can survive a week with no money.

Nekkid photo feature with ’90s dream girl Alyssa Milano.

huH:
huH was a square format music magazine published by Ray Gun Publishing but owned by Time Warner. Originally packaged with a VHS tape of music videos they switched format to include a CD of new music with every issue. huH was art directed by Vaughan Oliver from V23 studious (known for his design work with record label 4AD).

An introduction to this then unkown rapper – Busta Rhymes

RAY GUN – OUT OF CONTROL:
If your geeking out on all this but the idea of dragging around boxes of old magazines covered in ’90s dust is unappealing, don’t worry, the editors were nice enough to take the best of everything Ray Gun and cram it into this visually stunning but totally unreadable book. #530recommends you pick up a copy.

Exploring our massive collection of #PrintHoarding from Ray Gun Publishing.

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Co-Founder of Group Y and Agenda Emerge – Mark Sperling in our ongoing web series, Questions with Friends.

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BEHIND THE SCENES: LUCAS OIL OFF-ROAD RACING SERIES

It’s 4:30AM on Saturday May 30th and the 530medialab crew is headed to Lake Elsinore Motorsports Park for the Lucas Oil Off-Road Racing Series Round 5. Filled up on coffee and Egg McMuffin’s we arrive at this muddy monstrosity of massive race team trailers, power tools, big trucks and fumes of high octane fuel.

From dawn to dusk our cameras were rolling to capture every moment of the intense performance lifestyle of the race teams and the fan-friendly interactions during the event.

The Lucas Oil Off-Road Racing Series #LOORRS is the premiere short course race series for four wheel off-road machines. Drivers such as; Bryce Menzies, Brian Deegan, Casey Currie, Robby Woods and Sheldon Creed to name a few, have built these incredible machines that put out a mere 900 horsepower and reach speeds of 100mph while jumping 150+ feet through the air.

Here at Lake Elsinore Motorsports Park Round 5, the track is known for big air and slick clay conditions. With our trackside access we were able to capture the mayhem up close, very close; so close that our camera crew was getting roosted with clay as the trucks rounded turn one.

530medialab linked up with Lucas Oil Off-Road Racing Series to produce a short lifestyle video to bring a unique perspective to the sport and to highlight the action packed fan experience.

 

It’s 4:30AM on Saturday May 30th and the 530medialab crew is headed to Lake Elsinore Motorsports Park for the Lucas Oil Off-Road Racing Series Round 5.

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STAFF INTERROGATIONS: EPISODE 3

We put 530medialab staff members under the spotlight and ask the hard-hitting questions like “In-N-Out or Five Guys”?

 

The team answers hard-hitting questions like “In-N-Out or Five Guys”?

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BEHIND THE SCENES: EDGE CTS2 VIDEO SHOOT

Edge Products was looking for an exciting way to bring their new Edge CTS2 product line to market, so the 530 Marketing Team decided to get a little dirty with a lifestyle video shoot at the Azusa Canyon Off-Road Park. We installed the Gas Evolution CTS2 in a 2008 Chevy Silverado 4×4 and thrashed through rocky bottom gullies and sandy trails.

The objective was to showcase the Evolution CTS2’s versatile functions that enhance a vehicle’s performance based on the driver’s needs. From the horsepower boosting Extreme mode to the gas saving Economy mode, we put this product to the test and had some fun doing it. The CTS2 product line shows considerable performance enhancing results while off-road and on the highway.

After scouting several locations we decided on Azusa Canyon because the OHV Area offers up to 150 acres of diverse off-road opportunities. Water crossings, rocks, dirt roads and sand hills are some of the seasonally challenging experiences you will find here.

Our video crew used GoPro cameras placed strategically upon the vehicle. These cameras offer amazing picture quality and versatile abilities to capture unique action shots.

From concept to completion, we spent hours storyboarding, location scouting, filming, editing and producing.

The end result is a lifestyle promotional video capturing the excitement and performance levels this product line will bring.

 

The 530 Marketing Team decided to get a little dirty with a lifestyle video shoot at the Azusa Canyon Off-Road Park.

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Designer and Renaissance man – Alyasha Owerka-Moore in our ongoing web series, Questions with Friends.

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Julia Vaughn, Jewelry Designer, Model and Fashionista in our ongoing web series, Questions with Friends.

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STAFF INTERROGATIONS: EPISODE 1

530medialab Staff Interrogations put staff members under the spotlight and asks the hard-hitting questions, like: “What’s in your fridge”? and “Where’s Tupac”?

 

The team answers hard-hitting questions like “What’s in your fridge”? and “Where’s Tupac”?

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THE 2ND ANNUAL 530MEDIALAB HOUR OF CODE EVENT

In 2013, the people of CODE.org established the Hour of Code event – a way to introduce Computer Science to children (and the masses) via hosted tutorials delivered through participating schools and companies. Considering the majority of schools don’t offer computer programming classes we thought 530medialab should get involved.

  

Our event last year brought in 20 people, ranging from 1st graders to grandparents. The event was a massive success, with many of the children continuing the tutorials after the event. This is a large feat, considering, for many of those kids our event was their first time participating in any type of Computer Science.

When we were contacted by CODE.org for the 2nd event, we jumped at the opportunity. This year’s event brought in over 30 children, age 5 to 14, Pre-Kindergarten to High School, many returning kids from last year’s event and many new faces. With the assistance of the 530medialab staff, along with all of our equipment, the kids received 2 hours of tutorials, lunch, and the opportunity to meet our development team. The feedback was amazing. The kids were asking for more events like this and the parents were excited to see their children interacting with the tutorials and meeting people who work within Computer Science in our agency.

These events give us a great opportunity to connect with people outside of our industry and remind us how cool what we can do really is. It also shows us how excited kids can get participating in the tutorials. 

We are happy to say the kids that participated in these events at 530medialab help make up the 93,821,746 participants of the Hour of Code. And yes, we are already planning to do next year’s event.

 

The 530 crew introduces Computer Science to children during the 2nd annual hour of code.

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QUESTIONS WITH FRIENDS: KELLY BIRD

Questions with Friends is an ongoing web series where 530medialab interviews our friends and various people of influence.

This episode it’s former Pro SkaterKelly Bird.

 

 

 

Former Pro Skater and Lakai Brand Manager – Kelly Bird in our ongoing web series, Questions with Friends.