In addition to the custom website build-out for Red Bull’s King of the Rock 2011 one-on-one streetball tournament, our latest project also included a suite of 15 original animated Flash banners created specifically to advertise the contest. So while our web designers and developers completed the website on a tight deadline, they also created the digital media used to advertise the campaign elsewhere on the internet.
The digital media has been featured on high-profile sports and entertainment websites including: SlamOnline, NBA.com, SI (NBA Content), Bleacher Report, Big Lead Sports, Complex, IGN, BET, and of course, ESPN.
Our latest project includes the new 2011 Red Bull King of the Rock website. In case you’re not familiar with Red Bull’s King of the Rock campaign, it’s an extraordinary one-on-one basketball tournament featuring the best streetball players from around the country, and around the globe. The players compete for the chance to make it to the finals, which are held on the island of Alcatraz, or “The Rock”, perhaps best known as the isolated location for a Federal prison which housed some of the most infamous criminals in the history of the United States. In those days, Alcatraz was famously hard to escape from, maybe even impossible. Ironically, the tides have turned, and now people are fighting for a chance to spend some time on The Rock. Apparently, it’s really hard to book Alcatraz to shoot a movie, or hold any kind of event there, for that matter, so it’s pretty amazing that our friends at Red Bull have been able to secure this location not just once, but two years in a row.
2011 marks the second year that Red Bull are holding this unique event, and they turned to us at 530medialab in order to develop a custom website and digital ad campaign to help spread the word. Much like a stereotypical ball-hog, we couldn’t pass on the opportunity to get involved with such a cool project. Since we’re at the top of our game, we were able to bust out a complete package within the tight deadline. The site includes some history on the island prison, and on some of its most notorious guests, as well as updated information on this year’s competition, with updated MC’s Reports with the latest up-to-the-minute news right from the court, a players’ bracket so you can track each round leading up to the finals, a Twitter feed, and much more. The aesthetic style of the site mirrors the grittiness and griminess of one-on-one streetball, and of the location for the finals. As you may have noticed, bridging the digital gap between the streets and the internet is just one of 530medialab’s fortes. This is an ongoing project for us, so be sure to stay tuned as we update The Bracket, and don’t miss out on Drive The Lane, an immersive guide to streetball plays, tricks, & tactics, which will be added to the site soon. You can also take part by showing support and voting for your favorite player. Don’t forget to check the #kingoftherock hash tag on Twitter for everything relating to this remarkable project.
Oakland native Jimmy “J-Roll” Rollins is one of the most-talked about short stops in Major League baseball, and for good reason. In high school he broke 10 career school records including steals and batting average, and he was rated Northern California’s top high school infielder. In 1996, he was a 2nd round selection by the Philadelphia Phillies, where he went on to become an All-Star three times, and former MVP shortstop in 2007.
This year, Rollins has set his sights on a new goal: to literally hit the ball outta the park with a 550-foot bomb. Not content with sending a baseball on a journey which nearly covers two football fields, he is also aiming to obliterate the Guinness World Record for ‘Longest Batted Ball’, which currently stands at 576 feet. “Being with Team Red Bull you have to be willing to go out there and put yourself on the line, to make the impossible possible, and that’s what we’re here doing.” The record-breaking attempt is going down on June 28th at Benjamin Franklin Parkway in Philadelphia, and the event is free for all spectators.
Because one of the Team Red Bull athletes was launching such a monumental undertaking, Red Bull asked 530medialab to develop a custom website to promote the event. The Red Bull Ball Park Cranks 2011 website includes an image gallery, information about the event, links to Jimmy’s Facebook page, and to Red Bull’s Twitter account for this event, and last but definitely not least, our original “Guess The Distance” feature, which illustrates just how far the existing record is, and how far J-Rolls has to hit to exceed it. The site will also feature updates after the event, so readers can check in and get the latest on Jimmy’s record-breaking attempt.
When The Hundreds, undoubtedly one of the biggest names in streetwear, relaunched their sophisticated Public Label collection, they needed a new online destination to help carry the torch for the revitalized project. They turned to 530medialab to design and develop a website which would broadcast the sub-label’s unique angle on men’s apparel in the same kind of crispy clean aesthetic the Public Label products embody. With those needs in mind, we developed custom ecommerce functionality tied in with a shop-able lookbook, to ensure that you can peruse the products in a fashion that compliments The Hundreds and their excellent apparel.
When you’re one of the most successful and fastest-growing clothing brands of the day, and expanding at the incredible rate that our friends at LRG have managed to do, it makes sense that your website needs would constantly evolve too. LRG needed to improve the functionality of their existing website, to add in all the relevant social media and multimedia interactivity, as well as adding features on all their latest projects. So the website revision 530medialab developed for them was really about capitalizing on that new content and finding the best way to display it in a fresh and new way for the end user. The LRG fan is engaging and dedicated, so capitalizing on feeding them content from every angle of the site was extremely important. 530 and LRG developed a one stop shop that not only displays content beautifully, but elevates the brand awareness that much more.
530medialab have just completed a suite of web design and development projects for online art retailer, Art.com. First up, we have the Virtual Decorator app, which allows you to unleash your inner interior decorator and design a room with all your favorite Art.com artwork on the wall, as well as choosing from a variety of furniture and accessory options to fill the room out with. Besides allowing you to mix and match different options to your heart’s content, the app also allows you to share your room design on Facebook and Twitter, email it to someone, or just download it for future reference. We also created their new Spring Trends landing page, which was designed and developed to show off the Spring 2011 collection and to introduce five of Art.com’s latest seasonal design trends based on input from industry experts. Last but not least, we also provided them with a rich Shop-able Catalog interface based on their existing Spring print catalog. The shop-able e-catalog features 20 pages and links to over 400 products with rollover pricing information.
