Nike – ID Royale
Nike’s ID Royal re-energized the sportswear market with the Nike ID application for designing custom shoes. They wanted to create an event that would bring attention to the Nike ID engine and their two Nike ID retails stores.
530medialab collaborated with Nike to develop a campaign geared around building awareness through an interactive digital competition. 530medialab took initial creative and applied it to both in-store marketing, and online advertising. This unique combination allowed the market to interact with a live action event online. In-store locations hosted events allowing key tastemakers to design their own Nike shoes. The results were then presented to the public online, and the audience voted on a winner who would advance to the next round..
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