Lakai Footwear required a new website that immersed their consumers in the lifestyle and history of the brand but also allowed them to market and purchase products online, while not looking like a traditional E-Commerce website. Historically, Lakai did not offer online commerce and needed to ensure that the experience did not negatively affect their retailer and distributor relationships.
530medialab developed a fully integrated marketing/e-commerce website allowing visitors to experience the brand and shop in a unique way. Emphasis was placed on engaging lifestyle photography, team riders and product technology. Shoppable product elements were strategically placed within page content allowing visitors to browse products, view videos, scroll lifestyle photos, immerse in rider Instagram feeds and purchase products. 530medialab developed the new Lakai.com site as a combination of marketing and ecommerce to allow Lakai to promote their products and offer purchasing options from Lakai.com in a way that is subtle and engaging.
- Content Generation
- Account Support